About the Webinar

What does Value Engineering mean to you? Is it a means to truly add value to your capital projects, or is it a means to cut capital costs regardless of long-term impacts? What would true value engineering look like? While the core drivers for VE Value Engineering (VE) are essentially to meet the required function at the lowest cost, with cost being the prime motivator, Reliability Centered Design (RCD) includes those same drivers (cost, performance) while also introducing the evaluation of risk. For projects with funding sources or oversight requiring VE, RCD can be used to help ensure that critical assets aren’t being cut.

We invite you to join PinnacleART’s Solutions Analyst, Laura Hudson, as she discusses how RCD can help you increase the long-term value of your next capital project. After viewing this webinar, you will walk away with a better understanding of:

• The difference between RCD and VE in design phase
• How RCD improves VE
• The benefits and value of using RCD
• How to balance capital cost, lifecycle cost, and risk in greenfield projects

About the Presenter

As a Solutions Analyst for PinnacleART, Laura Hudson supports PinnacleART’s Solutions Department in developing solutions for a wide range of clients. She assists with content development, business development strategies, proposal writing and editing, and client contacts. In addition, for client projects, she provides data collection, review, evaluation, and updates to Standard Operating Procedures, Operations and Maintenance manuals, Emergency Response Plans, and other facility documentation as needed.

Laura holds a Ph.D. in Cultural Studies with a D.E. in Critical Theory, which includes a focus on sociology, communications, anthropology, philosophy, and literature. Prior to joining the PinnacleART team, Laura taught English, Humanities, Critical Theory, Women’s Studies and a variety of ethnic studies courses at the University of California. As a graduate student, Laura studied Sociology, Communications, Advertising, Media and Popular Culture, which gives her special insight into how work culture develops from the ground up, and how advertising and marketing processes respond to, and shape social needs. Laura honed her critical-thinking skills into becoming one of PinnacleART’s premiere problem-solvers.

Laura’s extensive experience is the result of working with water and wastewater clients during the past nine years, as well as working as a marketing professional for more than ten years, including internship during her graduate studies.

Laura is a member of the American Water Works Association (AWWA) and the Water Environment Federation (WEF). She acquired her Certified Reliability Leadership Certificate in April 2018 from the Association of Asset Management Professionals.

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